BRAND REFRESH, 2021
EMAIL CAMPAIGNS — 2021, 2022, 2023

↳ full DESIGN SYSTEM refresh
↳ brand book
↳ new type pairings
↳ full suite of graphic elements (icons, digital stickers, CTA buttons, type treatments)
↳ UGC design system
↳ campaign concept + design
↳ motion / animation
↳ user flow + wireframing
↳ campaign copywriting support

LEAD DESIGNER for CURLBOX brand Identity refresh inspired by their bright signature green, flat geometric shapes, and Black culture and history of curly hair care.

we then deployed their new branding with a full suite of klaviyo email automations with product and audience segmentation, as well as weekly email campaigns pushing their subscription services to their 50k+ email audience.