BRAND IDENTITY SYSTEM — 2019
CREATIVE DIRECTION — 2019, 2020, 2021, 2022
PRODUCT LINE PACKAGING — 2019
PRODUCT PHOTOGRAPHY, STUDIO — 2019, 2020
E-COMMERCE WEB DESIGN — 2020
SHOPIFY WEBSITE — 2020
KLAVIYO EMAIL AUTOMATIONS — 2021
EMAIL CAMPAIGN DESIGN — 2021, 2022

↳ creative direction
↳ brand identity
↳ packaging, print collateral
↳ full Shopify e-commerce setup
↳ product catalog management
↳ content creation — photo, video
↳ email design strategy system
↳ klaviyo email automations, full suite
↳ weekly campaign concept + design

over the course of a year i designed the complete brand identity, sourced the organic products, designed and printed product packaging for five products and over ten SKUs, shot the product and lifestyle photography, built out an e-commerce website on shopify, and generated over $20k in sales.

i realized throughout this process that i love branding. i also realized that while i enjoy business, i don’t need to run one. after two years in business,* i closed the doors on CHILL BODY, but it still stands as my greatest project—and design journey—yet.

*this is no longer an active website, which is why the URL is not linked.